Formation and Early Development

panelbiz was founded in Munich in 2005 by Holtzbrinck Ventures and Innofact AG. The newly formed company took over operations and management of the online panel “meinungsplatz.de”, which had been in operation since 1998. In 2006 panelbiz embarked on the creation and expansion of exclusive, specialized panels that offer market research institutes detailed, target audience segmentations for specific studies.

New Management and Relocation to Berlin

In the spring of 2007 the company brought on the experienced media manager Oliver Weyergraf as CEO. Around this same time, the sales team was strengthened in order to support growing demand in the market.
In July 2007 the company relocated to Berlin. This decision was based on the city’s strong infrastructure, the local clientele and Berlin’s reputation as a media hub.

Creation of the Swiss Panel in 2008 with 20,000 German and French-Speaking Participants

Since early 2008 panelbiz has also been active in Switzerland. With meinungsplatz.ch, we now offer the panelbiz quality guarantee for online samples to our German and French-speaking customers in Switzerland.

Expanding the Management Team

In June 2009 the management team was extended by another member. Miriam Keilbach, an experienced business consultant, was appointed General Manage and is responsible for Corporate Development and Sales & Marketing.